The term “Abercrombie bully” refers to a specific type of bully that emerged in the early 2000s, often associated with the Abercrombie & Fitch clothing brand and its target demographic of young, affluent teenagers.
Abercrombie bullies were known for their cliquey behavior, excluding and ostracizing those who did not fit their narrow standards of attractiveness and popularity. They often engaged in verbal and emotional abuse, spreading rumors and making snide remarks to undermine their victims’ self-esteem and social standing.
